What We Do

Digital Single Market

This Department's role in the EU’s Digital Single Market Strategy

The Digital Single Market Strategy adopted on the 6 May 2015, includes 16 initiatives, under 3 pillars, to be delivered by the end of 2016. 

  1. Access: better access for consumers and businesses to digital goods and services across Europe;

  2. Environment: creating the right conditions and a level playing field for digital networks and innovative services to flourish;

  3. Economy & Society: maximising the growth potential of the digital economy.

In its description of the aims of the Digital Single Market Strategy, the Commission points out that:

  1. At present, barriers online mean citizens miss out on goods and services: only 15% shop online from another EU country;
  2. Internet companies and start-ups cannot take full advantage of growth opportunities online: only 7% of SMEs sell cross-border 
  3. Finally, businesses and governments are not fully benefitting from digital tools. The aim of the Digital Single Market is to tear down regulatory walls and finally move from 28 national markets to a single one.

Thus, the Commission considers that DSM can create opportunities for new startups and allow existing companies in a market of over 500 mln people, potentially contributing € 415 billion per year to Europe's economy, create jobs and transform our public services.

The Commission also believes that an inclusive DSM offers opportunities for citizens, provided they are equipped with the right digital skills. Enhanced use of digital technologies can improve citizens' access to information and culture, improve their job opportunities. It can promote modern open government.


Digital Single Market issues span both inter and cross Departmental work areas. In this Department, Entrepreneurship and Small Business Policy Unit co-ordinates the Department’s internal views on these issues and also makes external stakeholders aware of the consultations.

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